Knowledge in making designer perfumes is key to starting off the perfumery business in a more professional way. A good trainer must be able to impart practical skills to the learner on the areas of blending fragrance oils, solubilising the ingredients and general procedures involved in making a KEBS-certifiable product. Proper theory to prepare the student on the subject matter is mandatory, and at the end of the training session, the trainee must make a usable product that she can carry home for testing with friends and relatives!
The Big Market
Fragrance products make up one of the largest segments in personal care industry and grow at a double digit each year. The East African fragrance product market is largely driven by the westernized daily grooming routines and the recent trend in increasing consumer spending on personal care products.
Again, speedily increasing demand of fragrance products by the young Kenyan population is one of the major factors driving growth of the fragrance product market. Perfumes are of utmost importance for both old and young generation especially in the female category for daily grooming routines since they are an expression of lifestyle.
A casual stroll along Dubois Road, off Accra road in Nairobi’s CBD, or a visit to Eastleigh Market-a business hub dominated by the Somali Community will reveal that the market for fragrance (perfumes) is actually bigger than previously thought. The upscale streets of Nairobi such as Muindi Mbingu, Biashara streets, etc. have designer perfumes going for as much as Ksh. 12,000 per a small spray bottle of 15ml.
So, what makes perfumes vary in price and type? Its all about product design/formulation and packaging! When training a learner, we ensure that part of the theory prepares him/her to learn about different strengths and classifications of perfumes; eg. Fragrances are classified by the percent of pure oils; eg.
– “Eau de Cologne” is the least concentrated form of a fragrance and generally contains 2 – 5% perfume oils dissolved in suitable solvents, while “Eau de Toilette” commonly contains 5 to 10% pure oils-and so on.
Next, and most importantly, we need to consider the Notes. Notes are the combination of smells that form your perfume. Eg. Base notes are the smells that stick around the longest, and fix the lighter smells in place. Middle notes are the main body of your perfume, and linger for a good while. Top notes are the ones which you smell immediately, but which evaporate the fastest.
It might sound a little complex as it is outlined above but the mode of delivery of the class theory prepares the learner to internalize the information in an easy manner. The theory also looks at critical procedures like ingredient weighing, emulsifying/solubilizing, raw material analysis and user value percentages etc. Packaging is of utmost importance because some raw materials for making perfumes react with plastics, limiting the manufacturer to use glass bottles. Of course a good product fetching high value net profit must be packaged in well presentable manner that tells the buyer ‘it is worth your money’. These, and much more, will be delivered as lecture notes before the practicals.
Every Monday and Thursdays, we offer classes in Designer Perfume making. For more information, please talk to us through Tel. no. +254 723 424240; and By the way, it doesn’t need to be as hard as you may think!
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We’re located along Accra road at the junction of Dubois and Accra road CBD room 309 third floor and room 105 first floor Nyota building