More often than not, we have read stories of successful people who have climbed the social economic ladder through individual exploits. Politicians aside, we have those celebrated national and international business icons, who are dependable by the State organs dealing with monetary affairs. Banks cannot roll out loans to their members without these people. They are a rare breed of people, often few in number. These are the Industrialists. They are manufacturers of goods that the vast population can do without.
Industrialization is the backbone of any country’s economy. Without self industrialization, much of the countries per capita is spent on imports. Kenya’s sizeable amount of per capita is spent on imports. This, coupled with few other factors, make The Republic Kenya claim a position in Third World Countries. Few African countries that have invested heavily on domestic industrialization such as Egypt, South Africa, and Morocco have enjoyed the limelight of being in the club of Second World Countries.
Our recent study has unearthed some hard facts about industrialization in Kenya.
➡Kenya has full potential for growing domestic industries.
➡Many of the few Kenyan manufacturers are Asians.
➡The Kenyan academic system lays more emphasis on being a worker, rather than being a producer. Sadly, an E-grader is condemned to life of a poor farmer in a village.
➡78% of what Kenyan economy imports can be locally made.
Currently, the following industries are minting billions of shillings on daily bases, thanks to the few players who ride on the ignorance of the majority few and mystery surrounding industrialization in Kenya. Animal feed production, Paint and Wood Varnish manufacturing, Oral care preparations such Mouthwash etc are some of the few areas that have attracted least interest by the majority Kenyans.
Animal Feed Industry
But it is in finding out what new areas Kenyan cottage (industry) manufacturers need to explore that we discovered amazing facts about the Animal Feed Industry. Currently, the animal population in Kenya is more than 120 million domestic animals. In a 2009 Population Census report by the Kenya Bureau of Statistics, the livestock population figures indicated that Kenya had 62.3 million domestic animals (poultry, pig and horses not included).
So, besides human being mouths, we have over 100 million other daily consumers. This is a gold mine. A keen businessman can see an overwhelming opportunity in this. The exotic cattle, mainly reared for meat and milk and which are mostly zero-grazed consume a good proportion of Commercial Animal Feeds. This means that the few makers of commercial feeds in Kenya silently enjoy the immense wealth the industry creates. Their products end in the mouths of over 15 million livestock-cows and chicken included-raking in billions of shillings every day. In that 2009 Population Census, Rift Valley had the highest number of Exotic domestic animals totaling 1.5 million, followed by the Central which had 800,227 cows. Nyanza, Western and Nairobi followed in that order by having 221,670, 219,000 and 25,000 respectively. (Remember: chicken were not included in these figures).
Recently our Consultancy Firm talked to a local company that has started training school leavers on Animal Feeds Formulation and Production, (based Nairobi, Kenya) about the prospects of partnering with them in delivering professional business plans based on their project, and the results were positive. Besides training, the company offers free machinery for making animal feeds complete with a starter kit of 100kg raw material for each participant.
The director of training at Bekam Industrial Trainers International revealed to us that animal feed making is a business that is “so new” to Kenyans. He further pointed out that serious entrants can claim a good market share in the industry dominated by less than ten players-most of who are foreigners. Bekam Industrial Trainers International charges Ksh. 46,000 for a full week training and the participants are given a 2-ton/day capacity production machine, starter raw material, branding kits-all for free-and a home project supervisor. He called on parents whose children have no prospects of joining any formal employments or those whose last year final examination results shattered their dreams of joining higher institutions of learning. to enrol them for appropriate programmes that can benefit them