Hair Care Industry is being overtaken by Natural Care Products
Not long ago, many users of hair care products looked upon established brands for their ultimate solutions for their hair. It is not more-what with the damaging effects chemical based hair products expose users’ hare to. As time goes by, more innovations colonize the markets, a common phenomenon with all sectors.
But it is for the hair care industry where the revolution has been felt with a loud bang! Women are shunning chemical based hair products in favor of more “natural ones”. A random survey reveals much discontent among hare care users who are now pointing an accusing finger to the conventional products for “a myriad problems with their hair”. Such common problems reported by the people interviewed are receding hair line, hair discoloration, hair loss, flaky hair etc.
A bigger percentage of those interviewed have already ditched (in totality) the conventional hair care brands in favor of shampoos, soap and hair oil brands that contain ingredients such as Natural Jamaican Castor oil, Shea butter, etc.
Turning on to a hair expert for more revelation about the roles of ingredients contained in such expensive products, a formulation expert formally working for Johnsons Fairness Ltd says that the trending profile about Black Castor Oil, and Shea butter is what a modern, well informed cosmetic user is interested on.
“Castor Oil is rich in natural vitamin E and Omega-6 fatty acids-an essential fatty acid for healthy hair. It also contains ricinoleic acid which promotes blood circulation to the hair follicles in turn speeding the growing process to give you a thicker and longer hair. Castor Oil has other main benefits such as
Retaining Natural Hair Pigment
Treats dandruff and scalp problems by its natural anti bacterial properties
Conditions hair by its rich humectant properties
Keeps the hair shiny
Gets rid of split ends
Balances Scalp pH while replenishing scalps natural oils
A random check on a few cosmetic products outlets in Nairobi revealed that more and more cosmetic shop keepers are stocking products with Black Jamaican Castor Oil, Shea Butter etc. Among popular brands are Vanola™ Black Castor Oil Shampoo, Vanola™ Castor Oil Soap, Vanola™ Black Castor Oil Hair Creams & Gels.
“People are now aware of the bad effects too many chemicals have on their hair and how to have quick solutions to the problems, thanks to the internet”. Said a shopkeeper of a beauty care products shop along Accra Road. “Hair Oils with Jamaican Black Castor Oil and Shea Butter are the more sought after products despite the high prices’. “Hair Shampoo and Soaps are second and third in that order”. He added.
Vanola Hair Shampoo is very popular due to qualities like Foaming, Restoring the Hair Lustre, Repairing Damaged Hair, Stimulating follicular growth of hair strands, rejuvenating the scalp cells and curing itching, strengthening hair strands by tightening the Sulfur Bonds found in hair shafts.
Article By: Betty Kithinji
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